Season 7 Launch

A launch campaign for Season 7, built to generate hype, reach new audiences, and position the new season as a must-attend moment in the nightlife scene.

Client

Club EXE

Services

  • Social Media Management
  • Content Creation
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The brief

Flowhouse created and executed a TikTok campaign to promote the opening of Season 7 of Club EXE. The goal was to generate hype, reach new audiences, and position the club's new season as a must-attend moment in the nightlife scene.

Our role

  • TikTok campaign concept and strategy
  • Short-form video planning and creative direction
  • Content production (5 videos)
  • Platform-native optimisation for reach and engagement

The results

  • 5 TikTok videos
  • 200,000+ total views
  • Nearly 20,000 engagements
  • Strong organic reach and audience interaction

Impact

The campaign amplified the Season 7 launch, driving visibility and engagement through highly shareable, platform-native content. It reinforced Club EXE's position as a leading nightlife destination with a strong digital presence.

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